To celebrate 5 years since the opening of our Aoyama store in Tokyo, we hosted a ‘Thank You’ event at the store followed by an afterparty at ‘Air’ where DJ Rukus played a memorable set.
We are very excited to officially announce our upcoming collaboration with Target. The limited-edition collection will debut September 15th, just in time for fall, and will include a selection of apparel and accessories.
We are very excited to officially announce our upcoming collaboration with Target. The limited-edition collection will debut September 15th, just in time for fall, and will include a selection of apparel and accessories.
The evolution of our pop-up store on Wing Fung Street in Hong Kong continues with an update to Spring 2013 womenswear, a collection which explores the notion of ‘Cut-Up’. TEL: 2520 6266 FOR MORE DETAILS.
A brief insight into the action behind the scenes at our very first Spring 2013 campaign photoshoot which took place in New York City.
A brief insight into the action behind the scenes at our very first Spring 2013 campaign photoshoot which took place in New York City.
Our pop-up store on Wing Fung Street in Hong Kong has evolved and now features a selection of Spring 2013 menswear. TEL: 2520 6266 FOR MORE DETAILS.
SONOMAMA そのままで meaning “as the way it is/as it is/ as the way you are/as you are” is the title of our Fall 2013 collection which embodies the nonchalant ease and eclectic style of the partners, girlfriends and lovers of the racer generation. Photography by But-Sou Lai.
Our first ever advertising campaign for the Spring 2013 Season has now launched. Shot on location in New York By Alessio Bolzini, styled by Nancy Rohde, the campaign features models Katryn Kruger and Franzi Mueller.
Inspired by cafe racer culture, Fall 2013 pays homage to the nomadic spirit, one that has an innate curiosity and is in celebration of a journey. Photographer But-Sou Lai captures a few candid moments, portraying the character of the show which took place at Palais du Tokyo in Paris.
Created alongside celebrated fashion photographer Jacob Sutton, this short film showcases our Spring 2013 Men’s collection in flight, on real life battling ‘Trickers’ Jason Mello and Micah Karns.
Created alongside celebrated fashion photographer Jacob Sutton, this short film showcases our Spring 2013 Men’s collection in flight, on real life battling ‘Trickers’ Jason Mello and Micah Karns.
We recently launched our first pop-up store in Asia at 21 Wing Fung Street, Wan Chai. The two-story space, designed in collaboration with Jonathon Beck, will evolve and change throughout the 10-month lifespan, housing four different stages of discovery. Tel: 2520 6266 for more details.
This holiday season, in lieu of traditional holiday greetings, we have created a digital animation to wish one and all a wonderful Holiday season. Discover the Holiday 2012 prints and gift ideas which interweave the festive animation.
This holiday season, in lieu of traditional holiday greetings, we have created a digital animation to wish one and all a wonderful Holiday season. Discover the Holiday 2012 prints and gift ideas which interweave the festive animation.
The Spring 2013 collection is an exploration into the notion of ‘Cut-Up’, a literary technique traced back to the Dadaists and later adopted by musicians. Garments are manipulated and reassembled to create a non linear alternative to the original.
The Spring 2013 collection is an exploration into the notion of ‘Cut-Up’, a literary technique traced back to the Dadaists and later adopted by musicians. Garments are manipulated and reassembled to create a non linear alternative to the original.
Photographer Eli Schmidt captured the action behind the scenes at our Spring 2013 entitled ‘Cut-Up.
To celebrate the launch of our Kill The Night comic book, we invited local heroes and heroines to our flagships stores in New York and LA with co-hosts Refinery 29. Guests explored the neo-noir inspired Pre-Fall and Fall 2012 collections and sprung into action unlocking secret comic book content with our mobile recognition app called “Agent 3.1″.
Our exclusive Men’s Spring 2013 event in Shanghai, featured the undiscovered art of “Tricking” and indulged guests in a multi-sensorial experience combining fashion with sound and emotion.
Our exclusive Men’s Spring 2013 event in Shanghai, featured the undiscovered art of “Tricking” and indulged guests in a multi-sensorial experience combining fashion with sound and emotion.
But-Sou Lai captured our exclusive Men’s Spring 2013 event in Shanghai, which indulged guests in a multi-sensorial experience combining fashion with sound, emotion and also featured the undiscovered art of “Tricking.”
But-Sou Lai captured backstage and behind the scenes images at the Spring 2013 Menswear Runway Show in Paris.
Taking inspiration from Barroco and Nipo-Brasilerio sub-cultures the Men’s Spring 2013 Collection interprets traditional baroque with a youthful perspective of luxury and artisanal value.
Taking inspiration from Barroco and Nipo-Brasilerio sub-cultures the Men’s Spring 2013 Collection interprets traditional baroque with a youthful perspective of luxury and artisanal value.
Phillip was awarded the CFDA Swarovski Award for Menswear at the June 4th Awards ceremony, Theo Hutchcraft of The Hurts was his date for the night
Our first ever Pop-up shop opened May 21st at the wonderful Selfridges of London – designed in collaboration with Studio Toogood
TO CELEBRATE THE OPENING OF OUR FIRST SHOP IN SHOP IN THE USA WE INVITED JAPANESE ARTIST NOBUHIRO NAKANISHI TO CREATE TWO INSTALLATIONS FOR THE WINDOWS AND THE ATRIUM SPACE ON THE 5TH FLOOR OF SAKS FIFTH AVENUE – WE TOASTED WITH W MAGAZINE
TO CELEBRATE THE LAUNCH OF OUR ALL NEW WEBSITE AND ONLINE BOUTIQUE WE HOSTED A BRUNCH AT THE SOHO HOUSE.
to celebrate our nomination for the CFDA Swarovski Award for Menswear – enjoy a look back at our past seasons presentations.
Eli Schmidt captured backstage and behind the scenes images from the Fall 2012 show.
To capture the spirit of the FW12 Show a short video reflecting the atmosphere at The Highline Stages. A collection entitled ‘Duality’ Creating illusions of form by exploring the idea of shadow mapping and paneling.
To capture the spirit of the FW12 Show a short video reflecting the atmosphere at The Highline Stages. A collection entitled ‘Duality’ Creating illusions of form by exploring the idea of shadow mapping and paneling.
To celebrate the Women’s Fall 2012 show we danced with Mia Moretti, Venus X and Theophilus London at Red Egg on the Lower East Side with drinks by Kanon Organic Vodka.
To showcase the Fall 2012 collection we presented at The High Line stages during New York Fashion week. Longtime collaborator But -Sou Lai was given full access behind the scenes.
A sneak peak at behind the scenes images from the Men’s Fall 2012 show – images by Eli Schmidt
To celebrate our first show in Paris we enjoyed drinks and dancing at Silencio in Paris – with our friends from Wonderland in the UK and Grandlife in New York.
A collection entitled ‘WHITE NOISE’ which used frequencies of white to amplify color, cutting through background noise to create a balanced visual symphony.
A collection entitled ‘WHITE NOISE’ which used frequencies of white to amplify color, cutting through background noise to create a balanced visual symphony.
To launch the Fall 2012 season – we presented our first runway show on schedule outside of New York in Paris. Long time collaborator But-Sou Lai was given full access behind the scenes.
To announce the launch of our 31 Hour Bag we took over the hand painted billboard on 7th and Greenwich Ave.
To launch the ’31 hour’ bag we invited Zoe Ghertner to photograph the collection – different days, different ways, but the ’31 hour’ bag stays the same.
